Viral Marketing Practices and the Way It Works
| ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018 PDF ( 144 KB ) | ||
| Author(s) | ||
Vijayakumar Jadhav
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1Guest lecturer, Government first grade college Sindagi, Vijayapur Karnataka (India) |
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| Abstract | ||
Viral marketing a word which is gaining attention by marketers if practiced some of its unique and interesting techniques it will gain attention of public for your product, earlier it does not has a clear formula to identify what makes a content or an ad viral, many marketing experts now identified the way it works but it still its changing continuously with the time. Marketers now a days are discovering ways to enhance their viral marketing strategy as it is inexpensive compared all other marketing activities, here customer himself promotes a product it’s like a new and innovative version of word of mouth publicity, first and foremost thing here marketer does is grabbing the attention of an audience, grabbing attention of audience isn’t enough at the same time you should make him to share your content, this paper here to know the practices which are practiced by marketers, to know in and outs of viral marketing and the way it works. |
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| Keywords | ||
| Viral Marketing, Contents, Videos, Ads, Audience, Marketers and Customers | ||
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