Tourist Perception and Satisfaction towards Pilgrimage Tourism A Comparative Study between Dindigul and Madurai Districts

ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018    PDF ( 196 KB )
Author(s)
Dr.V.Karthik 1; S.Chinna Mani 2

1Assistant Professor Department of Commerce Vidyasagar College of Arts and Science Udumalpet (India)

2Assistant Professor Department of Commerce Sankara College of Science and Commerce Coimbatore (India)

Abstract

Pilgrimage is often seen as a special form of religious travelling which is done relatively rarely, possibly even only once in a lifetime like the Islamic pilgrimage to Mecca. This article says that pilgrimage does not necessarily have to be such a rare and elevated form of religious behaviour; it can also be even a daily habit or a lifestyle a pilgrim wants to maintain. Pilgrimage in this case helps the pilgrim to maintain a set of values he or she considers important, connection to the local community. Although religious tourism and pilgrimage have been widely studied there is very limited research that explores the peculiarities in attitude and behaviour among tourists with different demographic factors. The present exploratory study enhances the discussion on perception of religious tourism behaviour. Specifically This article presents the sacred site visit of a north Tamilnadu such as Dindigul and Madurai districts.

Keywords
Green Marketing, Green products, Consumers
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