The Role of Green Marketing – An Overview

In my article, I have discussed the concept of green marketing. I have identified what is the actual need and importance of green marketing. In my paper I have discussed ways to go green that can be implemented in our day today life by all to have a sustainable future. In my paper I had analysed that when we are using the green marketing then this will help the manufacturer, marketer, consumer and the end users in many different manners. Eco-friendly products also help for our environment.