Strategic Options for Promoting Green Practices in Coimbatore City

The environmental consciousness in India has been diverted the population to think about better products that are not harmful to environment. The marketers grabbed the opportunity to convince the consumers to go behind green. Industries have well focused on their green product developments. Though the opinion of respondents towards the green products differ, positive approach is found among business men, senior citizens and home makers towards adopting green practices. But, most of these consumers felt that the green marketing strategies are not effective. This article lists out the strategic options such as practical applicability of green values by individual and government, Use of comprehensive terminologies, effective application of green marketing strategies, and High quality products at considerable price, adoption of appropriate quality standards, easy accessibility and Package of green products for promoting green practices.