Preference and Satisfaction of Consumers towards Herbalife Products-An Analytical Study

Herbalife International is a multi-level marketing company that sells nutrition, weight management and skin-care products. Herbalife product is a leading brand having wider market share. The brand is familiar to most of its prospective consumers. The study deals with pros and cons of Herbalife products and measures the effectiveness and expectation of consumers towards the products. It is an attempt is made to study the consumers preference towards herbalife products. For This study questionnaire has collected from 60 respondents. The collected questionnaire were analysed with the tools of percentage analysis, ANOVA. t- Test and Kendall's Co-efficient of concordance(W). Thus this study suggests the consumer feel that the prices of Herbalife products are high, the manufacturer can plan on economising the same. And the study concluded that the manufacturer could take into consideration the consumer requirements, so that it would be highly successful by satisfying the customers.