Misleading Online Advertisement and Issues

Advertising is one of the public media option is used to an audience, create and sustain the interest through words and illustrations to encourage them to buy a particular product or a service. The mass media includes newspaper, television, magazines, commercials; radio advertising and the new media include blogs, website or text messages. Unclear and purposeful attempt to mislead can have serious economic consequences, especially when exposed to large target groups or when it occurs for long duration. Such advertisement will adversely affect the sales of the product and its brand image and in the end the producer and distributors as well.