Innovation in Rural Marketing

There is a great opportunity for the marketers in the rural areas. Two-thirds of countries consumers live in rural area. Naturally the rural markets form an important part of the total market of India. Our nation have around 450 districts, and approximately 630000 villages with different parameters such as literacy levels, accessibility, income levels, distances from nearest towns, etc. It is worthwhile to note that more than 70% of Indian citizens are located in rural areas. The net result is either absence of achievement in efficient marketing or limited achievements in marketing. Since major population of any country determines the success or failure of any brand of commodity or service, the importance of „rural marketing‟ should not be underestimated. While growth in Education and infrastructure sectors have been impacting rural India over the years, the impact that Technology is going to have on Rural Marketing initiatives in the next few years is going to be tremendous. Technology is going to make a huge difference to the way we look at rural India. This paper explores the different dimensions of innovations for penetration into the rural market and also the future of rural market in India, driven by growth of Agriculture which will be build around technological, Innovations in products and services specifically in agriculture, banking and telecom sectors. This paper explores the different dimensions of innovations for penetration into the rural market and also the future of rural market in India, driven by growth of Agriculture which will be build around technological, Innovations in products and services specifically in agriculture, banking and telecom sectors.