Impact of Digital Marketing in India

Digital marketing is increasing in India with fast pace day by day. Many Indian companies are using digital marketing for gaining competitive advantage in market. Now many companies are using digital marketing for increasing their market share as well as sales. The information technology (IT) services was introduced in India in the second-half of the 1960s, but it picked up pace after the major economic reforms in India. Consumers globally have increasingly become equipped with electronic instruments such as laptops, smart phones, tablets and other data generating devices. The emergence of digital marketing in the marketing strategies of businesses is quite recent and primarily focused on acquiring more customers (Octane Research, 2015). In this Paper impact of digital marketing in India discussed in detail.