Green Marketing: A New Phase of Marketing in India

Environmental issues have gained importance in business as well as in public life throughout the world. The environmental protection and other ecological issues has made the consumers to seek for a green life style. Green marketing concern about the marketing products and services based on environmental factors or awareness. Green marketing uses environment friendly processes in production reducing carbon dioxide emissions and avoiding toxic materials in the product."This paper deals with Green marketing as a new phase of marketing in India” and it discuss about the green marketing in India along with the effectiveness and future of green marketing. The Green Marketing will ensure an environmental Friendly Products and there by acts as a tool to save the resources for the future Generation.