Explore the Influence of Social Media on Social Commerce: An Empirical Study of Entrepreneurs in Chittoor District

Social media gained the immense popularity in global era and it generates the opportunities to the budding entrepreneurs. The substantial use of social media not only creates the opportunities for strengthening, wide unfold of the entrepreneurial business and it also acts as tool to advertise their products globally to draw the attention of numerous viewers, in order to make them to buy the product. In 21st century it became a part and parcel of their life to educate the entrepreneur to find the opportunities to secure the significant of a market share in terms of sales as well as ROI. However, there is a dearth of studies on social commerce in India, very particular how its effects on business interaction. Hence the researcher made a modest effort to explore the influence of social media on social commerce in Chittoor district.