Evaluating Factors influencing Patient satisfaction towards Siddha Sedate
| ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018 PDF ( 172 KB ) | ||
| Author(s) | ||
N.Lavanya
1;
Dr.K.Gomathi Shankar
2
|
||
|
1Head,Dept.of Business Administration, Sri Sarada College for Women, Tirunelveli,Doctoral Research Scholar, Annamalai University, Chidambaram (India) 2Asst.Prof.Dept.of Business Administration, Doctoral Research Guide, Annamalai University, Chidambaram (India) |
||
| Abstract | ||
The research paper reveals in a research frame work where customer satisfaction is the dependent variable and reliability, no side effect, service quality are considered as independent variable have been considered for this empirical research. Curable rate is act as moderate variable. The research methodology was carried out in a survey cross sectional applied to 286 respondents. The collected data analyzed by using reliability method, factor analysis, correlation and regression. The empirical research gives that immediate cure is the major factor to affect the customer satisfaction. . In addition to that no side effect has a significant positive influence on trust of siddha health care providers. |
||
| Keywords | ||
| Service quality (SERVQUAL) dimensions model, Customer satisfaction, Siddha health care providers. Consumer satisfaction | ||
|
Statistics
Article View: 817
|
||
