E-Marketing: Rural Awareness in India

E-Commerce is the world ruling the commercial world since a few years. Lot of businesses have moved on line utilizing the internet for reaching a goal wide range of customers earning increased ROI with investment cost and time. The consumers are spoilt choices of brands, fashion, comfort and all at competitive pricing too. Near to 70% of India’s population resides in urban and are in the rural segment. With India truly on the path of global IT leadership, It first needs to look into itself and consider that does this progress include rural population or hot with the advent of E. Commerce, one area where progress of India one reason for the same is that urban businesses have all the advantages of technology, while rural businesses fail in the same. Rural India has not been able take advantage of ICT (Information Communication Technology). Some of the key factors of the growth are the increasing disposable income. growing urban lifestyle influence and improving intra structure the internet has been playing most significant role and will continues to be the catalyst in rural India translation 315 million rural dwellers will be connected to the internet by 2020 This development will create new opportunity as e-commerce will be able to infiltrate in the areas where establishing physical presence is a challenge In this paper to cases the rural awareness of India.