E-Banking Services of Public Sector Banks in Theni, Tamilnadu

The emergence of new banking technology creates highly competitive market conditions, which have a critical impact upon customer behavior. Hence, it is the need of the hour for the banking sector, to better understand their customers and their attitudes toward technology in general, to enhance increased satisfaction of their customers using online banking. If they succeed, banks will be able to influence and even determine customer behavior, which will become a major issue in creating competitive advantage in the future. Mainly four objectives are involved in this study. The tools used for this study is percentage analysis and chi-square. The study focused on the online banking services of public sector banks operating in Theni district with an objective of getting valuable suggestions to take strategic decisions and its implementation.