Drivers of Green Business Practices in Kerala

Green practices drive us towards environmental sustainability. Business‟ contributions to sustainability through green practices are one of the focal point of discussions now- a- days. Green practices are the practices or activities that are meant to reduce or eliminate the environmental degradation. The aim of the study is to bring out the drivers that contribute to the adoption of green practices among the manufacturing enterprises in Kerala. The data were collected from 148 micro and small manufacturing enterprises operating in Kerala during the period 2015- 2017. The review of literature has revealed that there are several drivers or factors that drive the business entities to adopt such green practices. The evidence suggests that six prominent drivers that influence the adoption of green business practices. They are "Technical expertise for innovation and strategic advantage", "Stakeholder pressure", "Environmental consciousness", "Economic benefits", "Regulatory mechanism‟ and „Better market prospects".