Consumer Buying Intention towards Green Products in Rajapalayam

With growing markets and increasing consumer volumes, the production, as well as consumption patterns is degrading the environment drastically. The government, consumers and producers have realized the worth of this issue. The research and development department of industries are continuously working to develop products that are environment-friendly and cause less environmental destruction. Products which are capable of being recycled, and possess healthy disposal are often termed as green products. The manufacturing, marketing, and consumption of such products are being promoted by the government as well as non-governmental organizations. The present study aims to understand the concept of green product and consumer behavior towards it. The study also investigates the relationship of green product usage and purchase intention with demographic variables (age, gender, income and educational qualification). Primary data was collected using structured questionnaires and analyzed using descriptive statistics. The results reveal an important insight concerning the factors that are majorly responsible for motivating as well as de-motivating consumer behavior towards green products.