A Study on Green Marketing

The concept of Green Marketing is still in the stage of infancy. Even till date it has not been inculcated as a subject in identifying the key ideas in relation to the awareness of green products that may be most relevant to eco-friendly environment. Smart business houses have accepted green marketing as a part of their strategy. This paper will attempt to introduce – the terms and the concept of green-marketing; about the importance of green marketing; examine some reasons that make the organizations interested to adopt green marketing philosophy; it also highlights some problems that organization may face to implement green marketing This paper, will also attempt to identify the extent to which consumers are concerned to purchase green products, to study the various factors which affect consumers purchasing green products, to evaluate attitudes of consumers regarding green products.