A Study on Green Marketing and Digital Marketing and its Product Availability in Alangulam Area

Green marketing means selling the products and services. Which are environment friendly now-a-days. Green marketing is more popular because most of the people are becoming conscious in saving the environmental. Though the green marketing is very expensive many people are willing to use environment friendly products. Green marketing raises the voice against the production and consumption threatens peaceful life of human being on the earth. Reducing use of plastics and plastics- based products. The business activities firms in relation pollution control and production of eco-friendly products. Digital marketing is promoting or creating brand awareness using internet. It is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas products and services that satisfy the goals of both parties. The researcher made the study about the green market and digital marketing the product availability in Alangulam area. The researcher made the analysis with 50 respondents in the same area.