A Study on Awareness and Impact of CSR Practices of Life Insurance Companies with Reference to YSR District

Corporate Social Responsibility is the arrangement of business operations with social qualities and it considers the hobbies of partners in the business approaches and activities. Corporate Social Responsibility is an overseeing idea whereby organizations acclimatize social and ecological worries in their business operations and associations with their partners. It is about overseeing organizations to accomplish both business and social advantage to improve brand esteem. The present study highlights the CSR initiatives of insurance companies operating in India. The study focused on the two big insurance companies operating in India i.e., LIC and ICICI prudential Life Insurance Company. The study found that both the Companies operating their businesses and simultaneously taking the society into their consideration. The study found that LIC was more focused on their CSR activities and working for the welfare of society as compared to ICICI Prudential Life Insurance Company. The study is an attempt to focus and highlights the activities undertaken by both the companies.