A Study on Affecting the Struggle of Women Entrepreneurs in India

DMS-SETWEPP | Special Issue | March-2019 | Published Online: 09 March 2019    PDF ( 174 KB )
DOI: https://doi.org/10.5281/zenodo.2601894
Author(s)
Mrs. Anitha .A 1; Dr. R.Sritharan 2

1Research Scholar, Bharathiar University, Coimbatore (India)

2Assit. Prof. of. Business Administration in Annamalai University, Chidambaram (India)

Abstract

In Indian women entrepreneurs lot of problems faced in society not only for the individual but also for the business. The company creation process entails many actions and roles which the women Entrepreneurs have to complete while facing high risk, uncertainty, and high responsibility and financial insecurity. This can be a difficult experience for women entrepreneurs and can result in physical and mental strain such burnout, where the latter is characterized by tiredness, and little work efficacy. This study is to analyze the factor affecting the struggle of women entrepreneurs in India. A sample of 100 women entrepreneurs was surveyed by using the questionnaire. The results of the investigations by using descriptive statics method and identified the factors of the problems affecting by women entrepreneurs. These factors were classified into four categories of i) Entrepreneurial problems, ii) Social and personal problems, iii) Technical problems, iv) Marketing problems by women entrepreneurs. The research showing a percentage of factors affecting the struggle of women entrepreneurs based on the opinions of respondents.

Keywords
Women Entrepreneurship, nature of the business, Factor Affecting Women Entrepreneurs, Problems of Women Entrepreneurs
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