A Role of Digital Marketing in Consumer Behaviour with reference to Coimbatore City
| ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018 PDF ( 255 KB ) | ||
| Author(s) | ||
Dr. A.Latha
1;
Ms.S.Archana
2
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1Assistant Professor of commerce, Department of commerce, Govt. Arts College, Coimbatore (India) 2Phd. Research Scholar, Department of commerce, Govt. Arts College, Coimbatore (India) |
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| Abstract | ||
| Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. Digital marketing extends beyond internet marketing to include channel that do not require the use of the internet .It includes mobile phones (both SMS and MMS),social media marketing ,display advertising ,search engine marketing and any other form of digital media. Most experts believe that digital is not just yet another channel for marketing .It requires a new approach to marketing and a new understanding of customer behavior. | ||
| Keywords | ||
| Digital marketing, Promotion, consumer behavior ,online shopping | ||
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