A Marketing Journey to the Future
| ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018 PDF ( 272 KB ) | ||
| Author(s) | ||
Dr.M.Saravanan
1;
Ms.Rekha P.V
2
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1Associate Professor & Head, Post Graduate Department of International Business, Sree Narayana Guru College, K.G.Chavadi, Coimbatore (India) 2Research Scholar in Commerce, Sree Narayana Guru College, K.G. Chavadi, Coimbatore (India) |
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| Abstract | ||
To time-travel through the historical path of marketing to understand how the landscape and avenues have shaped up till now. What is the pathways and how to get the reinvention wheel open up for more transparent, accountable, sustainable practices to marketing better? What are the challenges, gaps and address these on strategical way. How management and academics are going to be the sustainable foundation for the future? |
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| Keywords | ||
| Marketing, Consumer, Strategy, innovation, accountable | ||
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