A Conceptual Study to Show the Role of Proactive Behavior in an Organization

Today's firms are overpopulated by people who are often passive and not adequately proactive. As a successful U.S. entrepreneur told, "A reactive person waits for someone to call and say, `I have a problem, can you help me with it?' Most workers are trained to be reactive."With the clear warning that people throughout the firm should focus their energies on broad organizational goals, they can often be allowed more freedom to pursue those goals in fruitful, creative, innovative ways. Relaxing the over controlling tendencies of many company policies and structures. But for proactive individuals, their behavior ultimately is like any other motivated behavior: If it is rewarded, it will thrive.