Role of Venturesome Consumption on Post Purchase Dissonance

Satisfaction predicts and drives the consumer behavior, among them post purchase dissonance is a key demine which predicts the post purchase behavior of the consumers. Once the product brought doesn’t fulfills their satisfaction level than expected will create a sense of dissonance among them and surely it will affect the repurchase decisions. We all have a tendency to purchase or try something new out of our regular list .Sometimes trying something new will give an immense pleasure or else it will results in regret or dissonance. It may vary across individuals as it’s a psychological phenomenon. Hence this study focuses on the role of venturesome consumption on post purchase dissonance.