Consumer attitude towards Plastic Bag Ban Act

Vol-3 | Issue-09 | September 2018 | Published Online: 07 September 2018    PDF ( 264 KB )
DOI: https://doi.org/10.5281/zenodo.1423166
Author(s)
M. Ashmitha 1; Dr. S. Dhanaraj 2

1Ph.D Research Scholar, Commerce, Dr. G.R. Damodaran College of Science, Coimbatore (India)

2Associate Professor, Dr. G.R. Damodaran College of Science, Coimbatore(India)

Abstract

This paper examines consumer attitudes towards plastic bag ban. Change in consumer attitude is essential for an effective plastic ban, besides a legislation to ban its production and sale .Environmental consciousness regarding the use of plastic bags, social pressure, and support for the banning of plastic bags is increasing nowadays. This study helps in identifying the consumer attitude towards plastic bag ban, change in their shopping pattern and changes that wish to see in plastic shopping bag ban. In the conclusion of the study, it is identified that consumers who are environmentally conscious and feel under social pressure, tend to accept the plastic bag ban.

Keywords
Plastic, consumer attitude, environmental, shopping bag
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