Consumer Preferences towards Different Brands of Soft Drinks- A Case Study of Amritsar City

The main focus of this study is to study the preference of consumers towards different brands of soft drinks and information sources which influences consumer behaviour. The present study is descriptive in nature based on self structured questionnaire. The data was collected from 200 respondents using convenience sampling technique. On the basis of the individual rankings of different brands and information sources done by the different respondents, mean was calculated. Findings of the study revealed that Maaza was the most preferred brand among respondents followed by Slice, Coca Cola and so on. Whereas in case of information sources it was founds that most of the respondents were influenced by friends followed by family and so on.