CSR: A Study of PG Students of Management

Corporate social responsibility (CSR) has become a key factor for pushing sustainable development and social growth. The importance of CSR has been highlighted in theory and execution. Corporates cannot focus exclusively on profit related goals anymore. They are now also accountable for making decision that are ethically and socially acceptable. This research aims to examine the perception of business students towards corporate social responsibility and investigate the differences if any in perception of marketing stream and finance stream of postgraduate students of management. The study was conducted on sample of 300 MBA 2nd year students in two groups of 150 each of Marketing and Finance stream of Punjab. Perceived role of Ethics and Social Responsibility (PRESOR) Scale developed by Singhapakdi, Vitell, Rallapalli and Kraft (1996) was used to measure perception towards CSR. The results of the study depicted no significant differences in the perception of Marketing stream and Finance stream of postgraduate students of management. The study highlights that it is imperative for academic world to consider students‟ perceptions of Role of Business Ethics & corporate social responsibility and to appraise their readiness for this sort of business environment. It is only possible by understanding the state of mind of business students to envisage and positively influence the future of corporate social responsibility.