Role of Indian Postal Services in E-Commerce

The postal sector has undergone significant changes in the past several years. Postal service providers are confronted with various issues such as growth in e-commerce, changes in technology etc. Traditionally Indian postal service was synonymous with letters, post cards or telegrams but with advent of email it seemed like postal services were going to vanish. But rise in ecommerce has given a fresh breath of life to postal and courier services. New technologies had made online shopping very convenient and therefore the numbers of packages and parcels conveyed by postal operators have increased to a large extent. But while parcel deliveries are increasing, letter volumes have fallen substantially. These types of tendencies require a different postal infrastructure as well as different skills and patterns of employment for employees. The objective of this research paper is to study the role of postal services in e-commerce.