A study on the Information seeking and Investment Behaviour of Equity Investors

An investor has various alternative avenues of investment in which he can invest his savings. Investors find it difficult to choose an appropriate investment opportunity. Equity investment is considered to be one among the best investment avenue available in India. The capital market in India has witnessed remarkable growth. Somehow, stock market irregularities crept into the market. This led many investors to burn their fingers. In order to protect themselves from stock market vagaries, investors should know what their rights are, what are the steps taken by the government through their regulatory bodies and what are the protection measure available through stock exchange. The study examines investor’s awareness and the factors that influence it.