Rural Infrastructure and Rural Agricultural Marketing: Challenges and Strategies

This paper attempts to highlight both rural infrastructure and rural marketing. It examines the marketing aspects of Rural produce with special reference to agriculture market while on, the other hand Infrastructure. The concept of rural infrastructure and rural agricultural markets in India is still in evolving shape, and the sector poses a variety of challenges. The earlier practices of rural marketing as accompaniment of the urban market is not correct, the rural markets have their own independent existence, and if cultivated well could turn into a generator of profit for the sellers of farmers in rural area. This study focused on weakness, challenges and strategies and suggestion for promoting marketing and infrastructure within the rural areas.