Redefining Strategic Management Process : The need of the Hour

Vol-3 | Issue-09 | September 2018 | Published Online: 07 September 2018    PDF ( 270 KB )
DOI: https://doi.org/10.5281/zenodo.1410520
Author(s)
Dr. Amar Kumar Chaudhary 1; Puja Kumari 2

1Registrar, Ranchi University, Ranchi, Jharkhand (India)

2Research Scholar (NET-JRF), University Dept. of Commerce & Business Management, Ranchi University, Ranchi, Jharkhand (India)

Abstract

Strategic management is defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable the organization to achieve its objectives. Generally, strategic management is not only related to a single specialization but covers cross-functional or overall organization. Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.

Keywords
Strategies, Business Policy, SWOT, Strategic Business Units
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