Redefining Strategic Management Process : The need of the Hour
| Vol-3 | Issue-09 | September 2018 | Published Online: 07 September 2018 PDF ( 270 KB ) | ||
| DOI: https://doi.org/10.5281/zenodo.1410520 | ||
| Author(s) | ||
Dr. Amar Kumar Chaudhary
1;
Puja Kumari
2
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1Registrar, Ranchi University, Ranchi, Jharkhand (India) 2Research Scholar (NET-JRF), University Dept. of Commerce & Business Management, Ranchi University, Ranchi, Jharkhand (India) |
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| Abstract | ||
Strategic management is defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable the organization to achieve its objectives. Generally, strategic management is not only related to a single specialization but covers cross-functional or overall organization. Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. |
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| Keywords | ||
| Strategies, Business Policy, SWOT, Strategic Business Units | ||
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