Green Marketing – An Eco Friendly Marketing “New Opportunities and Challenges” A Geographical Study

Today, in the scenario of global concern for environment issue, the term green marketing is gaining importance among all the marketers in the world. Green marketing refers to holistic marketing concept wherein the production, marketing consumption of an disposal product and service, happen in a manner that is less detrimental to the environment with growing the awareness about the implications of global warming, non biodegradable soild waste, harmful impact of pollutants etc. Both Markets and consumes becoming increasingly sensitive the need for switch in to the green product and services. Green marketing was given prominence in the late 1980s and 1990 after the proceeding the first workshop on ecological Marking held in Austin, texas in 1975. This paper tries to explain the new opportunities and challenges of Green Marketing.