The study on emerging challenges to online marketing strategies for teen age consumers in India

Today's world is a digital world. In today's world, it is becoming imperative for every generation, whether small or large, to use social networking sites as a platform to promote a product or service. Virtual marketing is a key to success in business. Because virtual marketing helps consumers get information online or through social networking sites. It frees them from the hassle of visiting shops in person. Companies will be able to reach a wide range of customers using virtual marketing strategies. This form of marketing is not only cost-effective but also helps in overcoming the worries of developing a brand image and also developing good intimate relationships with potential and potential customers.
Online marketing is evolving rapidly before us and it is not possible to deny from new type of media. This study discusses the challenges of online marketing for adolescents in India. The study is based on exploratory research. It contains analysis to get proper findings. This study is segmented in three parts to fathom the effect of online marketing on the choices of teenagers that is online marketing strategies and the benefits and challenges of online marketing on teenagers.