Customer Satisfaction Towards After Sale Services-A Study of Automobile Industries
| Vol-4 | Issue-5 | May 2019 | Published Online: 25 May 2019 PDF ( 335 KB ) | ||
| Author(s) | ||
| Ms. Sahiba Sharma 1 | ||
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1Assistant Professor, Post Graduate Department of Commerce, Mehr Chand Mahajan DAV College for Women, Sec-36-A Chandigarh |
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| Abstract | ||
The aim of the present study is to examine the level of customer satisfaction from after sale services provided by various Automobile Companies. Good customer relationship management is the key factor for the success of the business and the companies should focus more on maintaining after sale relation with customer for enhancing customer retention and attracting new customers. |
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| Keywords | ||
| Customer Satisfaction, After-sales service, Automobile Companies, Customer relationship management | ||
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