Demographics and Format Choice among the Food & Grocery Retail Consumers in Punjab, India

Emergence of modern food and grocery (F&G) retail formats is a recent phenomenon in India. The Indian F&G retailing has largely been dominated by the traditional format i.e., kiryana stores for past so many decades. The changing demographics of resilient India has changed the landscape of F&G retailing in India. The present study aims to explore the effect of consumer demographics on their preference towards the different formats of retail
i.e., kiryana store, convenience store, supermarket and hypermarket in the state of Punjab, India. For the purpose of the study, primary data from 825 respondents have been collected through a structured questionnaire in the Malwa, Majha and Doaba regions of Punjab, India along with the capital city of Punjab, Chandigarh. Various descriptive (mean, standard deviation, cross tabulations) and inferential statistical tools (t-Test, ANOVA) have been used
to test the hypotheses. It is found that consumers’ demographics i.e., gender, age, marital status, occupation, education, family unit size and monthly household income have a significant association when it comes to preference of various F&G retail formats i.e., traditional and modern both.