Imortance of Marketing Margin in Agricultural Marketing System

The basic of agricultural marketing is that farm products are stored, transported to a place where wanted, at that time desired and transfer to those desiring them. Marketing is as critical of a better performance in agriculture as farming itself and should be treated with equal care. Agriculture marketing is a process by which the producer and the buyer of agricultural goods are bought together. Modern marketing system has several functions. It's important function is to move the desired varieties of farm products to consumers in the desired forms and conditions at the lowest possible cost. The study of marketing margin of agriculture product is very important to ascertain the producers share in the consumer's rupee and also to know the margin of various functionaries involved in the marketing process.