A Study of Sustainable Tourism and its Role in Make in India

In present business world Sustainability is a topic of great concern. The vision of Ministry of Tourism, Govt. of India is to make the country a most preferred tourism destination for the tourists, by promoting sustainable tourism to enhance the competitiveness of Indian Tourism Industry. With the growing recognition of tourism as the source of employment, infrastructural developments, market expansion for traders and manufacturers, promotion of transport, for harmonious relationship between various countries across the world, there is a need arises to look in to the main aspects of tourism that leads to growth and economic development of a country. Sustainable tourism has been defined by different thinkers and scientists in different ways, such as Responsible Tourism, Eco-Tourism and Geo-Tourism. Sustainability in tourism can be achieved by: protection of environment, conservation of wild life, cultural heritage and traditional values. India has a lot of potential to provide for tourism development with its rich history in terms of ancient monuments, temples, churches, art and culture, mountains, sea beaches, wild life, medical, and many more. Historical background of destinations, Infrastructural developments, hospitality, easy accessibility, financial aspects, are some of the factors that taken in to consideration by tourists for their visits plan. Finally, we can say that growth and development of tourism in India depends on its sustainability.