Digital Marketing on India: A Case Study with Special Reference to Amazon

India is developing as one of the quickest developing economies on the worldwide scene. The open doors for development of organizations are mind boggling, particularly for digitized marketing amazon with its innovative digital marketing have created a niche market in online stores competing with the conventional stores showing the power of online marketing. The case study analyses how google.com has brought in an array digital and online marketing strategies to succeed and make it big in the digital marketing sector. The case also discusses how amazon marketing has had a huge success in the online marketing sector as they brought in new insights into the digital marketing field. And a few years from now it will be eventually seen that the conventional marketing being replaced by digital marketing. Digital marketing is going to be top on the agenda of many marketers, and they might be looking for innovative ways to market online, reduce cost per lead, increase click-through-rates and conversion rates, and discover what’s hot in digital marketing.