Study on Online Shopping Drives affecting Satisfaction of Users

Internet has reduced distance among people of the world. Anyone can communicate at any time from any place around the world with the usage of Internet. Time and place convenience provided by Internet had led to increase in its usage. Internet is been used by the people for varied purpose. The most common use of internet is, as a mode of communication, for getting information, for sale and purchase of product etc. It is due to Internet, that people can purchase anything from any were around the world. There are number of websites which offer varieties of product to users of the net. Current research paper examines the views of users for online shopping site in India. It also aims to identify relation between satisfaction towards Flipkart and views for the site. For the purpose data analysis is done using measure of central tendency, correlation and regression. Results of the study observe that people do agree that online shopping provide time convenience and save their time and money compare to traditional way of shopping. Users also found it risky when bank details were ask for doing shopping. Although, being positive for online shopping users were found preferring traditional way of buying but agree that online shopping will eventually suppressed traditional way of shopping. It was also observed that variables like time savvy, broad range of good, convenience to shop, economy in price, home delivery, cash on delivery, time of delivery, behaviour of delivery boys affect satisfaction of users of „ Flipkart‟ online shopping site.