Consumers’ Perception towards Online Shopping: A Review

Online consumer behaviour is a broad and interesting area of the study that can benefit organizations in their efforts to market and sell products online. Nowadays, online shopping has become more popular than traditional in-store shopping. This study investigates the impact of demographic factors on consumers' online shopping behaviour. The present study identifies the attitude of male and female shoppers towards online shopping. The study also assesses the level of consumer satisfaction with website trust, website design and perceived apparel quality. In order to help consumers make better online buying decisions, guidelines were created to improve their experience while shopping online in terms of apparel quality and services offered on the website.