A study of Customers perception in Retails sector of Saurashtra Region– A study of Kirana and Readymade Garment Retailers

This is a precise analysis about the problems of Retail Traders in Saurashtra region of Gujarat state. The examination manages the issues of retailers and the difficulties that they confronted with regards to globalization. The most encouraging and blasting industry of future is retailing. Retailing involves a key position in the economies of all modem social orders. Any association pitching merchandise to conclusive purchasers takes part in retailing. Its products and ventures might be sold through a man, by post, by phone, candy machine or web. They are sold in a departmental store or on the asphalt of a street or in the shopper's home. This research covers the customers’ perception and due to that the problems related to customers faced for financial crunch to Kirana and Readymade Garment Retailers in Saurashtra region.