Measuring Customers’ Satisfaction in Anand: A Case study of Dant Kanti Brand Toothpaste of Patanjali

Patanjali Dant Kanti toothpaste is very popular in Indian market and it is fast moving consumer goods (FMCG) highly rated in Indian market.As society becomes more concerned with the natural environment, this concept was accepted by Yoga Guru Ramdev and manufactured Dant Kanti toothpaste. Patanjali Dant Kanti toothpaste slogan is “Prakritika aashirwad”. Due to the slogan and different use of natural ingredients in toothpaste, Patanjali covered half of the Indian toothpaste market. Indian consumer believes in Swadeshi product, that’s the reason Patanjali Dant Kanti toothpaste has won the hearts of Indian people. Yoga Guru Baba Ramdev in his seminars and in advertisements, advised people, about the advantages of Ayurvedic Product. In Anand at different places Patanjali stores are available, so that the products of Patanjali are easily available for consumers. The present research paper not only attempts to comprehend the Patanjali Dant Kanti toothpaste and toothpaste market scenario as a whole but also studies the consumers’ ownership pattern with respect to the competitive brands. It makes clear certain objectives and through proper methodology, attempts to examine attributes of customer satisfaction. Lastly, this paper concludes with the major findings and useful suggestions with respect to a leading brand Patanjali Dant Kanti toothpaste.