Role of HR and Financial Services in Making “Make in India” Campaign a Success

Make in India is an international marketing campaigning slogan coined by the prime minister of India, Narendra Damodardas Modi to attract businesses from around the world to invest and manufacture in india. Rapidly increasing global competition has provided the manufacturers from around the globe the opportunities of cheap labour, raw material, potential high profit making markets. Focusing on the employment generation, boosting trade and economic growth, safe guard and sustain the overall development of INDIA and its citizen; the 15th and current Prime Minister of INDIA “Mr.Narendra Damodardas MODI” on September 25th 2014 launched the “MAKE IN INDIA” which is a new national program designed to facilitate investment (both domestic and foreign) in INDIA, fostering innovation, intensify skill development, generate employment opportunities, preventing brain drain and making the use of internationally standardized technology affordable for Indian citizens. In order to make in india a manufacturing hub its human resources and financial assistance will play a major role. Men and Money being the two most vital organ of a business demands careful capitalization and continuous innovation. An effectively motivated and competitive human resource and availability of finance in hand of the manufacturer determines the survival of a company. The main behind this paper is to highlight the importance of the role of HR and Financial Services in making “MAKE IN INDIA” campaign a success; making INDIA a manufacturing hub and a bench mark of development and prosperity.