Agricultural Communication and Satisfaction Perception of model farmers about agricultural department’s role in Andhra Pradesh

Rapid advancement in electronic and communication technologies has opened up new and more effective channels for agricultural information dissemination. The government’s role in providing information has also assumed significance as it spends large amount on human resources and activities. This study was carried out to analyze the determinants of satisfaction of communication in the delivery of agricultural information to model farmers in Guntur district of Andhra Pradesh by the government department. Data were collected by means of a structured questionnaire administered to 300 farmers randomly selected from Guntur district. The data were analyzed using descriptive and inferential statistics. Results of the analysis showed that half of the respondents grow paddy followed by Chilli and Cotton. In terms of the frequency of reception of information three fourths receive occasionally and the rest regularly. Regarding satisfaction half of them are somewhat satisfied and the rest are somewhat dissatisfied. It is advised that a general improvement in the level of production of messages, renewed pattern of dissemination such as campaigns might be taken up for improving the levels of satisfaction among the farmers.