CSR: Are People Conscious for Themselves

“A business that makes nothing but money is a poor business.” Every organization is fighting for survival in the market. Here survival is not merely to earn profit but to earn good image and social acceptance and preference. To create and maintain the brand image, organization need to put continuous and committed efforts for the betterment of all the stakeholders. CSR helps business to create a positive image and to survive among the public, as the measure of any business is not what it says about itself but what other says about it, and whether they choose to affiliate with it as employees, customers, investors and as fellow global citizen. A report by CRISIL says smaller firms spent more on CSR than large capital companies. The objective of the study is to know the awareness level of CSR activities and to establish relationship with demographic factors.