Satisfaction Level of LIC Policyholders on Life Insurance Services

Insurance is an attractive option for investment. While most people recognize the risk hedging and tax saving potential of insurance, many are not aware of its advantages as an investment option as well. Insurance products yield more compared to regular investment options, and this is besides the added incentives offered by insurers. All the insurance company has maintained the satisfaction level of the policyholders. Each and every insurance company has introduced new products in the market to customer satisfaction. This paper mainly focused on satisfaction level of policyholders.