E- Business and Banking Industry: – An Analysis (A Study of ICICI Bank in Rajasthan)

In India the financial services sector is growing at a very fast rate. This well deserved growth has created the need of e-business. E-business is no longer considered as an option by banks but a must do to remain competitive. E-business refers to the fundamental reengineering of business model into an Internet based networking enterprise. It involves business processes that span through the entire value chain, electronic purchase and supply chain management, processing orders electronically, handling the customer services and cooperating with business partners. The purpose of this study is to examine understand how the adoption of e-business can benefit the banking industry, explore barriers to adoption of e-business and describe the challenges encountered in the adoption of e-business .The data is collected through a structured questionnaire from 100 employees of ICICI Bank, selected randomly from different branches of the bank in Jaipur.