Challenges faced by Retailers due to Growth in Online Shopping

Online shopping has been increasing in India. Most of the people prefer to shop online rather than purchasing from the physical stores. Online shopping sites offers pool of services, discounts to their customers which attract the customers. There are many online shopping sites available which gives products with much cheaper price than the price at retail stores. Sudden popularity and shift of customer preference from physical to virtual stores has opened up huge challenges and problems to the number of small retailers in the country. Small retailers now have to adopt new strategies to compete with the virtual stores.