A study of Relationship between Training Effectiveness & Training Satisfaction and its impact on Organizational Positivity in Life Insurance companies

In insurance business insurance agents also called as financial advisors play the most important role. Trained financial advisors provide an extra competitive edge to the company in the market. The research findings reveal that quality of training plays a significant role in enhancing job satisfaction and work performance of the employee. Besides, there is need to study whether the training satisfaction positively influences organization positivity. This study assessed the relationship between training effectiveness and training satisfaction and its impact on organizational Positivity in Life Insurance companies. The effectiveness of training was assessed on three parameters; they are Personal Skill Development abilities of the training, The Company and Product information generating ability of the training and Sales skill development ability of the training. The regression analysis result reveals a positive relationship between effective training imparted to the advisors and their training satisfaction. Logistic regression analysis results indicated that advisors satisfaction for the training enhances their organizational positivity.