Digital Marketing & E-commerce Issues and Challenges

Technology has entered in every sphere of life whether it is education, banking, railways, marketing and many more. It has affected positively to every field of world. Similarly, E-marketing is one of the applications of new technology. Digital marketing means selling products and services using electronic devices. Digital marketing helps the marketers to achieve the heights of sky. Online marketing is not a static term. It goes on changing. Any change in technology brings about new methods in data-driven marketing. Internet marketing includes advertising through different medias such as social marketing, e-mail marketing, pay-per-click advertising and search engine marketing etc. If a company doesn't go for e-marketing, that lags behind its competitors. In this article, digital marketing meaning, history, some techniques and different challenges of digital marketing are discussed.