Use of animated Characters in Advertisements to understand Marketing Strategy
| Vol-4 | Issue-5 | May 2019 | Published Online: 25 May 2019 PDF ( 233 KB ) | ||
| Author(s) | ||
Gouri Malhotra
1
|
||
|
1Ph.D. Research Scholar, Amity School of communication, Noida, UP (India) |
||
| Abstract | ||
The animation isn't only a diversion for children. It turned into a piece of their day by day lives. In this way, these vivified characters have both positive and negative effect on these youthful personalities. Understanding the way that kids do offer significance to these visual characters, corporates are utilizing this as a key approach to improve their deal scale. This examination is endeavoring to break down how animation characters assume a significant job in item advertising fundamentally through promotions and to investigate how these children picked while they are into shopping. This examination receives study to dissect whether youngsters incline toward items having animation characters; which pursues with the adaption of the hypodermic needle hypothesis. The approach received for this examination is Quantitative. The example measure picked for the examination is 100, also, for the most part, centered around youngsters matured from 4 to 8. |
||
| Keywords | ||
| Cartoon, Characters, Advertisements, Marketing, Kids, Corporate. | ||
|
Statistics
Article View: 445
|
||


